Daniel Blaney

MANAGING DIRECTOR

As Managing Director, Dan's primary responsibility is setting Ferrio's product strategy, ensuring everything we produce solves clear problems for our customers in a scalable and repeatable way.
Dan brings a heavily customer-led philosophy to product development and spends the majority of his time directly interacting with our customers.
When not on a Teams call with one of Ferrio's customers, Dan can usually be found in the hills around Sheffield on a mountain bike, or serving yet another failed culinary experiment to his long-suffering wife.

Alex Humphreys

TECHNICAL DIRECTOR

Alex leads the development of the low-code automation and integration platform that underpins our business operations. With a focus on scalability, security, and uptime, he ensures our technology remains robust, reliable and ready to adapt as we grow.
Alex's strengths combine deep technical understanding with clear vision. His oversight ensures our team have all the tools they need to deliver maximum value to our customers.
Outside of work, Alex can often be found on the climbing wall, where bouldering provides both a physical challenge and a welcome change from digital problem-solving.

Mark Cody

SALES & MARKETING DIRECTOR

Mark's primary focus is the translation of our value to the world, showing how Ferrio Connect can solve real-world problems and return measurable value for our customers.
Mark is driven to help people find the perfect solution for their needs, whether that's an existing service, a bespoke fix or even guiding them to other options when we're not the right fit.
When Mark has any free time, he likes to spend it with his family, as well as getting involved in events and activities that give back to the local community.

Martin Smyllie

HEAD OF SOFTWARE DEVELOPMENT

Martin's primary job is to look after development of the Ferrio Connect platform, ensuring that it is secure, reliable & has the right capabilities to meet our customer's needs. Martin brings with him an extensive background in software architecture and a wide range of experience of different projects from working for a consultancy in his previous role. In his free time Martin can be often be found riding or tinkering with bicycles, usually in preparation for some cycling related challenge.

Alex Keen

MARKETING & BUSINESS DEVELOPMENT MANAGER

Alex's job is to explain what we do, how we do it and why it matters. He’s responsible for Ferrio’s website, industry events, service descriptions, proposal documents, testimonial videos and LinkedIn posts. 
Alex joined Ferrio in 2024 from the world of B2C marketing, where he worked on award-winning global campaigns for the likes of Samsung, Coca-Cola and Disney. Michael Bublé once called him a “f***ng genius”.
In his free time, Alex performs in improv comedy shows, plays tabletop games, visits National Trust properties and reads a lot of books. 

Edman Kabadeh

IMPLEMENTATION CONSULTANT

Edman implements Ferrio's modular integrations for customers, and delivers bespoke integrations for custom needs.

Edman studied Psychology, where she learned data analysis, then did an internship at Public Health Scotland as an Information Analyst. Edman continues to work within healthcare part-time at her local mental health trust, advocating for ensuring services are accessible and delivering the highest quality care for all service users and carers.

Edman's current hobby is searching for a hobby that is not just eating, sitting down or sleeping.

Andy Evans

CHAIRMAN

Dr Andy Evans is an entrepreneur and investor with a history of building and mentoring innovative software businesses. Andy co-founded Xactium, a cloud-based risk management software company which was acquired in 2020. 
Andy is a co-founder of Mandashi, an investment company with a mandate to make a positive difference by investing in local businesses. Through Mandashi, Andy provides investment and mentoring to startups and SMEs in the north of the UK, focusing on software and biotech. 
He’s a co-founder of the Sheffield Angels Network and a member of the Cambridge Angels.

Glynn Robinson

BOARD ADVISOR

Glynn is a seasoned director, advisor and investor who brings experience and insight to Ferrio’s board. His career began in academia with a PhD from King’s College London focusing on machine learning and image analysis, before joining the commercial world of IT.
As chairman, MD and member of the board at BJSS Ltd, Glynn helped grow the company to a full-service IT consultancy, entering new markets and sectors to achieve a £300m turnover and a successful acquisition by CGI.
He is part of the Leeds City Region Enterprise Partnership Employment & Skills Panel and works with local schools on their career strategies as an Enterprise Advisor.